{"id":96137,"date":"2023-09-20T07:46:49","date_gmt":"2023-09-19T22:46:49","guid":{"rendered":"https:\/\/shop-pro.jp\/yomyom-colorme\/?p=96137"},"modified":"2023-09-20T07:46:49","modified_gmt":"2023-09-19T22:46:49","slug":"post-96137","status":"publish","type":"post","link":"https:\/\/shop-pro.jp\/yomyom-colorme\/96137","title":{"rendered":"\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3063\u3066\u306a\u306b\uff1f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u3092Recustomer\u8fbb\u91ce\u3055\u3093\u306b\u805e\u3044\u3066\u307f\u305f\u3002"},"content":{"rendered":"

\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8fd4\u54c1\u3092\u6d3b\u7528\u3057\u3066\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3001LTV\u5411\u4e0a\u3084\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u3053\u3068\u304b\u3089\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4eca\u56de\u306f\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8cfc\u5165\u4f53\u9a13\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cRecustomer\u300d\u306b\u3064\u3044\u3066\u3001Recustomer\u682a\u5f0f\u4f1a\u793e\u306e\u8fbb\u91ce\u3055\u3093\u306b\u8a73\u3057\u304f\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3057\u305f\u3002
\n

\n
\n
\n \"\"\n <\/div>\n
\n
Recustomer\u682a\u5f0f\u4f1a\u793e \u53d6\u7de0\u5f79COO \u8fbb\u91ce\u7fd4\u5927\u3055\u3093<\/div>\n
<\/div>\n <\/div>\n <\/div>\n
Recustomer\u682a\u5f0f\u4f1a\u793e <\/a>\u53d6\u7de0\u5f79COO \u8fbb\u91ce\u7fd4\u5927\u3055\u3093
\nApple Japan\u306b\u3066\u30c6\u30af\u30cb\u30ab\u30eb\u30b5\u30dd\u30fc\u30c8\u696d\u52d9\u3092\u7d4c\u9a13\u5f8c\u3001\u682a\u5f0f\u4f1a\u793e\u30ea\u30af\u30eb\u30fc\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u30ba\u3078\u5165\u793e\u3057\u3001\u55b6\u696d\u306b\u5f93\u4e8b\u30022017\u5e74\u3001\u5728\u7c4d\u4e2d\u306b\u4ee3\u8868\u30fb\u67f4\u7530\u3068\u3068\u3082\u306bANVIE\u682a\u5f0f\u4f1a\u793e\u3092\u5275\u696d\u3002ANVIE\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u53d7\u8a17\u958b\u767a\u306e\u30bb\u30fc\u30eb\u30b9\u30fb\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u30fbShopify\u4e8b\u696d\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u30022021\u5e74\u3088\u308aEC\u4e8b\u696d\u8005\u5411\u3051\u8cfc\u5165\u4f53\u9a13\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cRecustomer\u300d\u3092\u958b\u767a\u3057\u3001\u540c\u5e748\u6708\u306b\u793e\u540d\u3092Recustomer\uff08\u30ea\u30ab\u30b9\u30bf\u30de\u30fc\uff09\u682a\u5f0f\u4f1a\u793e\u3078\u5909\u66f4\u3002\u73fe\u5728\u306f\u6226\u7565\u69cb\u7bc9\u3068\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u30e1\u30a4\u30f3\u306b\u62c5\u5f53\u3057\u3066\u3044\u308b\u3002
\n<\/div>\n <\/div><\/p>\n

\u81ea\u5df1\u7d39\u4ecb\u3092\u304a\u306d\u304c\u3044\u3057\u307e\u3059<\/h2>\n

\n \u8fbb\u91ce\u3055\u3093\u306e\u81ea\u5df1\u7d39\u4ecb\u3092\u304a\u306d\u304c\u3044\u3057\u307e\u3059\u3002<\/span>\n <\/p><\/p>\n

Recustomer\u682a\u5f0f\u4f1a\u793eCOO\u306e\u8fbb\u91ce\u3068\u7533\u3057\u307e\u3059\u3002Apple Japan\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\uff08\u30c6\u30af\u30cb\u30ab\u30eb\u30b5\u30fc\u30d3\u30b9\uff09\u696d\u52d9\u3092\u7d4c\u9a13\u5f8c\u3001\u30ea\u30af\u30eb\u30fc\u30c8\u304c\u767a\u884c\u3059\u308b\u7d50\u5a5a\u60c5\u5831\u8a8c\u300e\u30bc\u30af\u30b7\u30a3\u300f\u306e\u55b6\u696d\u306b\u5f93\u4e8b\u3057\u3001\u5728\u8077\u4e2d\u306e2017\u5e74\u306b\u4ee3\u8868\u306e\u67f4\u7530\u3068\u4e00\u7dd2\u306b\u4f1a\u793e\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n

\u30ea\u30af\u30eb\u30fc\u30c8\u3067\u306f\u526f\u696d\u304c\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u9000\u8077\u307e\u3067\u306e\u7d041\u5e74\u9593\u306f\u526f\u696d\u306e\u5f62\u3067EC\u306e\u69cb\u7bc9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u8acb\u3051\u8ca0\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u9000\u8077\u5f8c\u3082\u540c\u696d\u52d9\u3092\u7d99\u7d9a\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30b3\u30ed\u30ca\u6e26\u306b\u306a\u3063\u3066\u4e8b\u696d\u306b\u5371\u3046\u3055\u3092\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30b3\u30ed\u30ca\u6e26\u3067\u3082\u4f38\u3073\u308b\u5e02\u5834\u306f\u3069\u3053\u304b\u3068\u30ea\u30b5\u30fc\u30c1\u3057\u305f\u7d50\u679c\u3001\u300c\u8fd4\u54c1\u300d\u3092\u8ef8\u3068\u3057\u305f\u4e8b\u696d\u306b\u8fbf\u308a\u7740\u304d\u307e\u3057\u305f\u3002<\/p>\n

2\u5e74\u524d\u306b\u8cfc\u5165\u4f53\u9a13\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cRecustomer\uff08\u30ea\u30ab\u30b9\u30bf\u30de\u30fc\uff09\u300d\u3092\u958b\u767a\u3057\u305f\u306e\u3092\u6a5f\u306b\u793e\u540d\u3092Recustomer\u682a\u5f0f\u4f1a\u793e\u306b\u5909\u66f4\u3057\u3001\u4eca\u306fCOO\u306e\u7acb\u5834\u3067\u3001\u300cRecustomer\u300d\u4e8b\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u3001CS\u306a\u3069\u3092\u7ba1\u638c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\n \u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002Recustomer\u306b\u3064\u3044\u3066\u3082\u6559\u3048\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b\uff1f<\/span>\n <\/p><\/p>\n

\u5f53\u793e\u306f\u8cfc\u5165\u4f53\u9a13\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u300cSaaS\u300d\u306e\u4ed5\u7d44\u307f\u3092EC\u4e8b\u696d\u8005\u3055\u3093\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3082\u3063\u3068\u3082\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u8fd4\u54c1\u30fb\u4ea4\u63db\u30fb\u30ad\u30e3\u30f3\u30bb\u30eb\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3059\u308b\u300cRecustomer\u8fd4\u54c1\u30fb\u30ad\u30e3\u30f3\u30bb\u30eb\u300d\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u304c\u3001\u307b\u304b\u306b\u3082\u5546\u54c1\u306e\u914d\u9001\u72b6\u6cc1\u3092\u63d0\u793a\u3067\u304d\u308b\u300cRecustomer\u914d\u9001\u8ffd\u8de1\u300d\u3084\u3001\u304a\u8a66\u3057\u8cfc\u5165\u3092\u53ef\u80fd\u306b\u3059\u308b\u300cRecustomer\u81ea\u5b85\u3067\u8a66\u7740\u300d\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u3082\u3042\u308a\u3001\u300cRecustomer\u300d\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u8cfc\u5165\u5f8c\u306e\u4f53\u9a13\u3092\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Amazon\u5229\u7528\u8005\u3055\u3093\u306f\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001Amazon\u3067\u306f\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308c\u3070\u6ce8\u6587\u5c65\u6b74\u304b\u3089\u30ad\u30e3\u30f3\u30bb\u30eb\u3084\u8fd4\u54c1\u624b\u7d9a\u304d\u304c\u3067\u304d\u3001\u5546\u54c1\u306e\u914d\u9001\u72b6\u6cc1\u3082\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3088\u306d\u3002\u300cRecustomer\u8fd4\u54c1\u30fb\u30ad\u30e3\u30f3\u30bb\u30eb\u300d\u300cRecustomer\u914d\u9001\u8ffd\u8de1\u300d\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001Amazon\u3068\u540c\u3058\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u300cRecustomer\u81ea\u5b85\u3067\u8a66\u7740\u300d\u306f\u3001\u8a66\u7740\u3057\u305f\u3044\u5546\u54c1\u30920\u5186\u3067\u6c7a\u6e08\u3057\u3001\u8a66\u7740\u5f8c\u8cfc\u5165\u3059\u308b\u3082\u306e\u306f\u672c\u6c7a\u6e08\u3001\u8cfc\u5165\u3057\u306a\u3044\u3082\u306e\u306f\u8fd4\u9001\u3067\u304d\u308b\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3067\u3001Amazon\u306e\u300cPrime Try Before You Buy\uff08\u30d7\u30e9\u30a4\u30e0\u30fb\u30c8\u30e9\u30a4\u30fb\u30d3\u30d5\u30a9\u30fc\u30fb\u30e6\u30fc\u30fb\u30d0\u30a4\uff09\u300d\u3068\u4f3c\u305f\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3092\u5c0e\u5165\u3057\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u307e\u3067\u300c0\u5186\u3067\u6c7a\u6e08\u3057\u3066\u6ce8\u6587\u3092\u7acb\u3066\u308b\u306e\u306f\u96e3\u3057\u3044\u300d\u3068\u3044\u308f\u308c\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u300cRecustomer\u300d\u3067\u3082Amazon\u306e\u3088\u3046\u306a0\u5186\u6c7a\u6e08\u306e\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u305f\u3053\u3068\u3067\u3001\u8a66\u7740\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\n \u300c\u8fd4\u54c1\u300d\u306b\u7740\u76ee\u3057\u305f\u306e\u306f\u306a\u305c\u3067\u3059\u304b?\u73fe\u4e8b\u696d\u3092\u958b\u59cb\u3059\u308b\u307e\u3067\u306e\u7d4c\u7def\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/span>\n <\/p><\/p>\n

\u30a2\u30e1\u30ea\u30ab\u306eEC\u306b\u304a\u3051\u308b\u8fd4\u54c1\u7387\u306f\u7d0425\uff05\u3001\u30a2\u30d1\u30ec\u30eb\u306b\u9650\u308b\u3068\u7d0440\uff05\u4ee5\u4e0a\u3082\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u65e5\u672c\u306eEC\u306b\u304a\u3051\u308b\u8fd4\u54c1\u7387\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u30be\u30fc\u30f3\u306f5\uff5e10\uff05\u7a0b\u5ea6\u3068\u4f4e\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6d77\u5916\u3068\u65e5\u672c\u306eEC\u306e\u5b9f\u614b\u3092\u6bd4\u3079\u308b\u3068\u8fd4\u54c1\u306e\u5dee\u5206\u3060\u3051\u304c\u5927\u304d\u3044\u3053\u3068\u306b\u6c17\u304c\u3064\u3044\u3066\u3001\u300c\u8fd4\u54c1\u3067\u304d\u306a\u3044\u304b\u3089EC\u5316\u7387\u304c\u4e0a\u304c\u3089\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3046\u4eee\u8aac\u304c\u6d6e\u304b\u3093\u3060\u306e\u3067\u3001\u8fd4\u54c1\u306b\u3064\u3044\u3066\u8abf\u3079\u308b\u3053\u3068\u306b\u3057\u305f\u306e\u304c\u59cb\u307e\u308a\u3067\u3059\u3002<\/p>\n

\u30ea\u30b5\u30fc\u30c1\u3092\u9032\u3081\u308b\u3068\u3001\u65e5\u672c\u3067\u306f\u30af\u30fc\u30ea\u30f3\u30b0\u30aa\u30d5\u304c\u9069\u7528\u3055\u308c\u306a\u3044\u306e\u3067\u8fd4\u54c1\u3092\u53d7\u3051\u308b\u7fa9\u52d9\u306f\u306a\u3044\u306e\u3067\u3059\u304c\u3001EC\u4e8b\u696d\u8005\u3055\u3093\u306f\u300c\u53d7\u3051\u305f\u304f\u3066\u3082\u53d7\u3051\u3089\u308c\u306a\u3044\u72b6\u614b\u300d\u306b\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u306a\u305c\u8fd4\u54c1\u3092\u53d7\u3051\u3089\u308c\u306a\u3044\u304b\u3068\u3044\u3046\u3068\u3001\u91d1\u92ad\u7684\u306a\u8ca0\u62c5\u304c\u5927\u304d\u3044\u3053\u3068\u3082\u3055\u308b\u3053\u3068\u306a\u304c\u3089\u3001\u591a\u5927\u306a\u5de5\u6570\u304c\u304b\u304b\u308b\u306e\u304c\u30cd\u30c3\u30af\u3060\u304b\u3089\u3060\u3063\u305f\u3093\u3067\u3059\u306d\u3002<\/p>\n

\u3067\u306f\u3001\u305d\u3053\u3092\u89e3\u6c7a\u3059\u308c\u3070EC\u4e8b\u696d\u8005\u3055\u3093\u306f\u8fd4\u54c1\u3092\u53d7\u3051\u3089\u308c\u3066\u30e6\u30fc\u30b6\u30fc\u3082\u8cb7\u3044\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u304c\u53f6\u3044\u3001\u304b\u3064\u7279\u5225\u306a\u8cfc\u5165\u4f53\u9a13\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4e0e\u3048\u3089\u308c\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u3064\u304f\u308c\u3070\u3001\u5c06\u6765\u7684\u306b\u65e5\u672c\u306eEC\u5316\u7387\u304c\u4e0a\u304c\u308b\u306f\u305a\u3060\u3068\u3072\u3089\u3081\u3044\u3066\u3001\u300cRecustomer\u300d\u3092\u958b\u767a\u3057\u3066\u4e8b\u696d\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u305f\u3001\u3068\u3044\u3046\u306e\u304c\u304b\u3093\u305f\u3093\u306a\u7d4c\u7def\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f?<\/h2>\n

\n \u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u306a\u306e\u304b\u3001\u6559\u3048\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b\uff1f<\/span>\n <\/p><\/p>\n

\u300c\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001\u300c\u8fd4\u54c1\u7121\u6599\u300d\u3084\u300c\u8a66\u7740\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306a\u3069\u306e\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u8cfc\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u3001EC\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u5165\u7387\u3084LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/strong>\u3067\u3059\u3002\u79c1\u305f\u3061\u304c\u751f\u307f\u51fa\u3057\u305f\u9020\u8a9e\u306a\u306e\u3067\u3001\u4e00\u822c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

EC\u3067\u306fKPI\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u5f53\u793e\u306f\u300c\u8fd4\u54c1\u9001\u6599\u7121\u6599\u300d\u3092\u65bd\u7b56\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u308b\u3068\u3001\u300cLTV\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u4f1a\u54e1\u30e9\u30f3\u30af\u304c\u4e00\u5b9a\u4ee5\u4e0a\u306e\u4eba\u3092\u8fd4\u54c1\u9001\u6599\u7121\u6599\u306b\u3059\u308b\u300d\u3068\u304b\u3001\u300c\u521d\u56de\u8cfc\u5165\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u521d\u56de\u8cfc\u5165\u8005\u9650\u5b9a\u3067\u8fd4\u54c1\u9001\u6599\u7121\u6599\u306b\u3059\u308b\u300d\u3068\u304b\u3001\u300c\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u4f55\u70b9\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u4eba\u3092\u8fd4\u54c1\u9001\u6599\u7121\u6599\u306b\u3059\u308b\u300d\u306a\u3069\u306e\u65b9\u6cd5\u304c\u3042\u308a\u3001\u8fd4\u54c1\u9001\u6599\u7121\u6599\u3092\u6b66\u5668\u306b\u3057\u3066\u58f2\u4e0a\u5411\u4e0a\u3092\u72d9\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

D2C\u3067\u306f\u5b9f\u5e97\u8217\u3092\u6301\u305f\u306a\u3044\u696d\u614b\u3082\u591a\u3044\u3067\u3059\u304c\u3001\u5546\u54c1\u3092\u89e6\u3063\u305f\u3053\u3068\u304c\u306a\u3044\u3001\u898b\u305f\u3053\u3068\u3082\u306a\u3044\u72b6\u614b\u3060\u3068\u8cfc\u5165\u3057\u3065\u3089\u3044\u3067\u3059\u3088\u306d\u3002\u3068\u304f\u306b\u30a2\u30d1\u30ec\u30eb\u5546\u6750\u3067\u306f\u3001\u30b5\u30a4\u30ba\u3084\u30ab\u30e9\u30fc\u3001\u808c\u89e6\u308a\u3001\u7d20\u6750\u304c\u5206\u304b\u3089\u306a\u3044\u3068\u624b\u3092\u51fa\u3057\u306b\u304f\u3044\u306e\u3067\u3001\u8fd4\u54c1\u3084\u30ad\u30e3\u30f3\u30bb\u30eb\u3001\u8a66\u7740\u53ef\u80fd\u306a\u3053\u3068\u3092\u6253\u3061\u51fa\u3057\u3066\u3001\u307e\u305a\u306f\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u8003\u3048\u305f\u307b\u3046\u304c\u3044\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u3082\u3057\u6c17\u306b\u5165\u3089\u306a\u3051\u308c\u3070\u8fd4\u54c1\u3057\u3066\u3082\u3089\u3063\u3066\u3001\u305d\u306e\u7406\u7531\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u84c4\u7a4d\u3059\u308c\u3070\u5546\u54c1\u958b\u767a\u30c1\u30fc\u30e0\u306b\u3082\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3067\u304d\u307e\u3059\u3057\u3001\u8a66\u7740\u3057\u3066\u305d\u306e\u5546\u54c1\u3092\u672c\u5f53\u306b\u3044\u3044\u3068\u8a55\u4fa1\u3057\u305f\u4eba\u306f2\u56de\u76ee\u4ee5\u964d\u3082\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u306f\u305a\u3067\u3059\u3002EC\u4e8b\u696d\u8005\u3055\u3093\u306b\u306f\u3001\u8cfc\u5165\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3082\u8003\u3048\u305f\u3046\u3048\u3067\u3001\u305c\u3072\u8fd4\u54c1\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u6226\u7565\u306b\u53d6\u308a\u5165\u308c\u3066\u3082\u3089\u3048\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\n \u4e00\u822c\u7684\u306a\u8fd4\u54c1\u30fb\u4ea4\u63db\u696d\u52d9\u306e\u6d41\u308c\u3068\u3001\u300cRecustomer\u300d\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/span>\n <\/p><\/p>\n

\u4e00\u822c\u7684\u306a\u8fd4\u54c1\u306e\u6d41\u308c\u306f\u3001\u96fb\u8a71\u306a\u3069\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u3044\u305f\u3060\u3044\u3066\u304b\u3089\u3001\u8fd4\u54c1\u5bfe\u8c61\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u3001\u300c\u8fd4\u54c1\u3067\u304d\u307e\u3059\u300d\u307e\u305f\u306f\u300c\u3067\u304d\u307e\u305b\u3093\u300d\u3068\u56de\u7b54\u3057\u3001\u8fd4\u54c1\u53ef\u80fd\u306a\u5834\u5408\u306f\u8fd4\u9001\u5148\u3084\u8fd4\u9001\u65b9\u6cd5\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n

\u5546\u54c1\u304c\u8fd4\u9001\u3055\u308c\u305f\u3089\u3044\u308d\u3044\u308d\u306a\u624b\u7d9a\u304d\u3092\u8e0f\u3093\u3067\u691c\u54c1\u306b\u9032\u307f\u3001\u68da\u306b\u623b\u305b\u308b\u72b6\u614b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u3001\u8fd4\u54c1\u6761\u4ef6\u304c\u63c3\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u8fd4\u91d1\u3082\u3057\u304f\u306f\u4ea4\u63db\u54c1\u3092\u767a\u9001\u3057\u307e\u3059\u3002\u8fd4\u54c1\u306b\u306f\u3053\u308c\u3060\u3051\u306e\u30d5\u30ed\u30fc\u304c\u767a\u751f\u3059\u308b\u306e\u3067\u3001\u5bfe\u5fdc\u306b1\uff5e2\u9031\u9593\u306f\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n

\u5177\u4f53\u7684\u306a\u6570\u5b57\u306b\u843d\u3068\u3057\u3066\u8aac\u660e\u3059\u308b\u3068\u3001300\u4ef6\u306e\u8fd4\u54c1\u304c\u3042\u308c\u30701\u4eba\u306eCS\u62c5\u5f53\u8005\u304c\u4e38\u30051\u30ab\u6708\u9593\u305d\u306e\u5bfe\u5fdc\u3060\u3051\u306b\u8ffd\u308f\u308c\u308b\u307b\u3069\u306e\u8ca0\u62c5\u306b\u306a\u308a\u307e\u3059\u3002\u7269\u6d41\u306b\u3082\u5f71\u97ff\u3057\u3001\u5009\u5eab\u306b\u8fd4\u9001\u3055\u308c\u305f\u5546\u54c1\u306e\u8fd4\u54c1\u51e6\u7406\u3092\u3057\u3066\u691c\u54c1\u3057\u3066\u68da\u306b\u623b\u3059\u4f5c\u696d\u3082\u542b\u3081\u308b\u30681.5\uff5e2\u4eba\uff0f\u6708\u304f\u3089\u3044\u306f\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u3001\u8fd4\u91d1\u3084\u68c4\u640d\u3057\u305f\u5546\u54c1\u306e\u51e6\u7406\u306a\u3069\u30d0\u30c3\u30af\u30aa\u30d5\u30a3\u30b9\u306e\u4f1a\u8a08\u51e6\u7406\u3082\u7d61\u3093\u3067\u304f\u308b\u306e\u3067\u3001\u4e00\u4eba\u3042\u305f\u308a40\u4e07\u5186\u3068\u3059\u308b\u3068\u5b9f\u8cea80\uff5e100\u4e07\u5186\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u8fd4\u54c1\u5bfe\u5fdc\u306b\u306fCS\u3001\u7269\u6d41\u3001\u30d0\u30c3\u30af\u30aa\u30d5\u30a3\u30b9\u306e\u9023\u643a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u304c\u3001\u591a\u304f\u306eEC\u4e8b\u696d\u8005\u3055\u3093\u306f\u8fd4\u54c1\u696d\u52d9\u306e\u305f\u3081\u3060\u3051\u306b\u4eba\u54e1\u3092\u5272\u3051\u305a\u3001\u901a\u5e38\u696d\u52d9\u3082\u3053\u306a\u3057\u306a\u304c\u3089\u306e\u5bfe\u5fdc\u3068\u306a\u308b\u305f\u3081\u3001\u624b\u304c\u56de\u3089\u306a\u3044\u306e\u304c\u5b9f\u60c5\u3067\u3059\u3002CS\u3084\u7269\u6d41\u3001\u4f1a\u8a08\u51e6\u7406\u306a\u3069\u306e\u696d\u52d9\u3092\u30a2\u30a6\u30c8\u30bd\u30fc\u30b9\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3055\u3089\u306b\u30d5\u30ed\u30fc\u304c\u8907\u96d1\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u5916\u6ce8\u540c\u58eb\u3067\u76f4\u63a5\u9023\u7d61\u3092\u53d6\u308b\u3053\u3068\u306f\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u3082\u3088\u308d\u3057\u304f\u306a\u3044\u305f\u3081\u3001\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u884c\u306a\u3046\u793e\u5185\u30e1\u30f3\u30d0\u30fc\u3092\u7f6e\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u4eba\u7684\u306b\u3082\u91d1\u92ad\u7684\u306b\u3082\u6642\u9593\u7684\u306b\u3082\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\n \u8fd4\u54c1\u30fb\u4ea4\u63db\u696d\u52d9\u306f\u305d\u3093\u306a\u306b\u5de5\u6570\u304c\u767a\u751f\u3059\u308b\u3093\u3067\u3059\u306d\u3002\u3067\u306f\u300cRecustomer\u300d\u3092\u5c0e\u5165\u3059\u308b\u3068\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u3087\u3046\u304b\uff1f<\/span>\n <\/p><\/p>\n

\u300cRecustomer\u300d\u3092\u5c0e\u5165\u3059\u308b\u3068\u8fd4\u54c1\u30d5\u30ed\u30fc\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u306e\u3067\u3001\u57fa\u672c\u7684\u306b\u306f\u4eba\u3092\u4ecb\u3059\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u6975\u7aef\u306a\u8a71\u3001CS\u62c5\u5f53\u8005\u304c\u3044\u306a\u304f\u3066\u3082\u7ba1\u7406\u753b\u9762\u3092\u898b\u308c\u3070\u7269\u6d41\u5009\u5eab\u3068\u30d0\u30c3\u30af\u30aa\u30d5\u30a3\u30b9\u3060\u3051\u3067\u8fd4\u54c1\u624b\u7d9a\u304d\u3092\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u8fd4\u54c1\u306b\u95a2\u308f\u308b\u60c5\u5831\u5171\u6709\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u3001\u901a\u5e38\u306fChatwork\u3084Slack\u3001Excel\u306e\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u5229\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u3053\u308c\u3089\u3092\u4e00\u5207\u306a\u304f\u3057\u3066\u300cRecustomer\u300d\u306e\u7ba1\u7406\u753b\u9762\u3060\u3051\u3067\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u7ba1\u7406\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u60c5\u5831\u306f\u627f\u8a8d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3060\u3051\u306a\u306e\u3067\u3001\u95a2\u4fc2\u5404\u6240\u305d\u308c\u305e\u308c\u3067\u898b\u3089\u308c\u308b\u60c5\u5831\u306b\u5236\u9650\u3092\u304b\u3051\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u300cRecustomer\u300d\u306e\u5c0e\u5165\u52b9\u679c\u3068\u3057\u3066\u306f\u3001\u300c300\uff05\u6210\u9577\u3057\u305f\u3051\u308c\u3069CS\u30921\u4eba\u3082\u5897\u3084\u3055\u305a\u306b\u5bfe\u5fdc\u3067\u304d\u3066\u3044\u307e\u3059\u300d\u3084\u300c\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u5e2d\u30921\u5e2d\u5206\uff1d40\uff5e50\u4e07\u5186\u76f8\u5f53\u3092\u524a\u308c\u307e\u3057\u305f\u300d\u3001\u300c1\u5e2d\u958b\u3044\u305f\u5206\u3001\u5225\u306e\u5bfe\u5fdc\u306b\u4eba\u54e1\u3092\u56de\u305b\u307e\u3057\u305f\u300d\u3068\u3044\u3063\u305f\u58f0\u304c\u5bc4\u305b\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u696d\u52d9\u52b9\u7387\u5316\u4ee5\u5916\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u7acb\u3061\u4e0a\u3052\u6642\u306f\u81ea\u793e\u30b5\u30a4\u30c8\u3060\u3051\u3067\u8ca9\u58f2\u3057\u3066\u3044\u3066\u3082\u3001\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u308b\u3068\u30e2\u30fc\u30eb\u306b\u51fa\u5e97\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3088\u306d\u3002Amazon\u3084ZOZO\u3067\u306f\u8fd4\u54c1\u30fb\u8fd4\u91d1\u304c\u898f\u7d04\u3067\u5b9a\u3081\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30dc\u30bf\u30f3\u3072\u3068\u3064\u3067\u8fd4\u54c1\u624b\u7d9a\u304d\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u4e00\u65b9\u3067\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u306f\u8fd4\u54c1\u4e0d\u53ef\u306a\u3089\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3060\u3051\u304c\u30b5\u30fc\u30d3\u30b9\u30ec\u30d9\u30eb\u304c\u4f4e\u3044\u72b6\u614b\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u672c\u6765\u306f\u5229\u76ca\u7387\u306e\u9ad8\u3044\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u8cb7\u3063\u3066\u304f\u308c\u308b\u304a\u5ba2\u3055\u3093\u3092\u5927\u5207\u306b\u3059\u3079\u304d\u306a\u306e\u306b\u3001\u3082\u3063\u305f\u3044\u306a\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u306e\u306a\u304b\u306b\u306f\u3001\u300c\u8fd4\u54c1\u4e0d\u53ef\u306a\u3089Amazon\u3084ZOZO\u3067\u8cb7\u304a\u3046\u300d\u3068\u5224\u65ad\u3059\u308b\u4eba\u3082\u5c11\u306a\u304b\u3089\u305a\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u306e\u3067\u3001\u305d\u3046\u3044\u3063\u305f\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3050\u610f\u5473\u3067\u3082\u3001\u300cRecustomer\u300d\u3092\u5c0e\u5165\u3059\u308b\u4fa1\u5024\u306f\u5341\u5206\u306b\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5408\u3046\u5546\u6750\u30fb\u5408\u308f\u306a\u3044\u5546\u6750\u306f\u3042\u308b\uff1f<\/h2>\n

\n EC\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u5546\u6750\u306f\u975e\u5e38\u306b\u5e45\u5e83\u3044\u3067\u3059\u304c\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u8003\u3048\u305f\u5834\u5408\u3001\u5408\u3046\u5546\u6750\u3001\u5408\u308f\u306a\u3044\u5546\u6750\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/span>\n <\/p><\/p>\n

\u98df\u54c1\u306f\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u3067\u3059\u304c\u3001\u57fa\u672c\u7684\u306b\u306f\u8fd4\u54c1\u7387\u304c\u4f4e\u304f\u3066LTV\u304c\u9ad8\u3044\u53ce\u76ca\u69cb\u9020\u306a\u3089\u3001\u8fd4\u54c1\u3092\u53d7\u3051\u305f\u307b\u3046\u304c\u3044\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/strong><\/p>\n

\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5408\u3046\u306e\u306f\u3001\u30a2\u30d1\u30ec\u30eb\u5546\u6750\u306e\u3088\u3046\u306b\u518d\u8ca9\u3057\u3084\u3059\u3044\u3082\u306e\u3067\u3059\u3002\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u306f\u57fa\u672c\u7684\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u5546\u54c1\u3084\u3001\u30bf\u30b0\u304c\u5207\u3089\u308c\u3066\u3044\u306a\u304f\u3066\u5302\u3044\u3082\u6c5a\u308c\u3082\u306a\u3044\u3001\u4e00\u5ea6\u3082\u5916\u3067\u7740\u7528\u3057\u305f\u5f62\u8de1\u304c\u306a\u3044\u5546\u54c1\u306b\u95a2\u3057\u3066\u306f\u518d\u8ca9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3082\u3061\u308d\u3093\u3001\u5fc5\u8981\u3067\u3042\u308c\u3070\u30d7\u30ec\u30b9\u3092\u304b\u3051\u3001\u30ad\u30ec\u30a4\u306b\u518d\u68b1\u5305\u3059\u308b\u305f\u3081\u306e\u624b\u9593\u306f\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u539f\u4fa1\u3082\u542b\u3081\u3066\u5546\u54c1\u81ea\u4f53\u304c\u306a\u304f\u306a\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u8a66\u7740\u306e\u611f\u899a\u3067\u6c17\u8efd\u306b\u8cb7\u3063\u3066\u3082\u3089\u3063\u3066\u4f55\u3089\u304b\u306e\u7406\u7531\u3067\u8fd4\u54c1\u3055\u308c\u305f\u3068\u3057\u3066\u3082\u75db\u624b\u3092\u8ca0\u3044\u306b\u304f\u3044\u3093\u3067\u3059\u306d\u3002<\/p>\n

\u30a2\u30d1\u30ec\u30eb\u306e\u306a\u304b\u3067\u3082\u9774\u306f\u3068\u304f\u306b\u518d\u8ca9\u3057\u3084\u3059\u3044\u5546\u6750\u3067\u3001\u30ca\u30a4\u30ad\u3084ZARA\u3001SHEIN\uff08\u30b7\u30fc\u30a4\u30f3\uff09\u3001allbirds\uff08\u30aa\u30fc\u30eb\u30d0\u30fc\u30ba\uff09\u306a\u3069\u3001\u6d77\u5916\u52e2\u304c\u8fd4\u54c1\u9001\u6599\u7121\u6599\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u308b\u5f62\u3067\u3001\u65e5\u672c\u306e\u30d5\u30c3\u30c8\u30a6\u30a7\u30a2\u4e8b\u696d\u8005\u3055\u3093\u304b\u3089\u300c\u8fd4\u54c1\u7121\u6599\u306b\u3057\u305f\u3044\u300d\u3068\u304a\u554f\u3044\u5408\u308f\u305b\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u30a2\u30d1\u30ec\u30eb\u4ee5\u5916\u3067\u306f\u3001\u7269\u91cf\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u5c0f\u578b\u5bb6\u5177\u306a\u3069\u306f\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u5927\u578b\u5bb6\u5177\u3067\u306f\u3001\u914d\u9001\u6bb5\u968e\u3067\u3069\u3046\u3057\u3066\u3082\u4e0d\u826f\u54c1\u304c\u51fa\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3088\u308a\u696d\u52d9\u52b9\u7387\u5316\u3092\u56f3\u308b\u307b\u3046\u3067\u30cb\u30fc\u30ba\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u305f\u3060\u3001\u5927\u578b\u5bb6\u5177\u306e\u306a\u304b\u3067\u3082\u30de\u30c3\u30c8\u30ec\u30b9\u306f\u5225\u3067\u3001\u30b3\u30a2\u30e9\u30de\u30c3\u30c8\u30ec\u30b9\u3084NELL\uff08\u30cd\u30eb\uff09\u3001\u662d\u548c\u897f\u5ddd\u306a\u3069\u3067\u4f55\u65e5\u9593\u8fd4\u54c1\u7121\u6599\u3068\u3044\u3046\u65bd\u7b56\u304c\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u898b\u308b\u3068\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306a\u5546\u6750\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u5b9a\u671f\u8ca9\u58f2\u306e\u30b3\u30f3\u30d7\u30ec\u30c3\u30af\u30b9\u5546\u6750\u3082\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5411\u3044\u3066\u3044\u3066\u3001\u58f2\u308a\u624b\u306b\u306f\u3001\u3068\u306b\u304b\u304f\u4e00\u5ea6\u4f7f\u3063\u3066\u307f\u3066\u307b\u3057\u3044\u3068\u3044\u3046\u601d\u3044\u304c\u3042\u308b\u306e\u3067\u3001\u8fd4\u54c1\u9001\u6599\u7121\u6599\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u306d\u3002<\/p>\n

\u4e00\u65b9\u3067\u3001\u98df\u54c1\u306f\u4e00\u5ea6\u958b\u5c01\u3059\u308b\u3068\u518d\u8ca9\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3046\u306e\u306f\u4e0d\u53ef\u80fd\u306b\u8fd1\u3044\u3067\u3059\u3002\u5b9a\u671f\u8cfc\u5165\u304c\u6761\u4ef6\u306e\u5065\u5eb7\u98df\u54c1\u306a\u3069\u3067\u306f\u521d\u56de\u8fd4\u54c1\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5358\u767a\u8cfc\u5165\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u306f\u53d7\u3051\u3089\u308c\u3066\u3082\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u96e3\u3057\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\n \u8fd4\u54c1\u3092\u53d7\u3051\u4ed8\u3051\u308b\u3001\u53d7\u3051\u4ed8\u3051\u306a\u3044\u3067LTV\u306b\u5dee\u304c\u3042\u308b\u3068\u304a\u805e\u304d\u3057\u307e\u3057\u305f\u304c\u3069\u306e\u3088\u3046\u306a\u5dee\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span>\n <\/p><\/p>\n

\u3042\u304f\u307e\u3067\u4eee\u8aac\u3067\u3059\u304c\u3001\u4e00\u5ea6\u8fd4\u54c1\u3067\u304d\u305f\u4f53\u9a13\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u6b21\u306b\u8cb7\u3063\u3066\u4e07\u4e00\u5931\u6557\u3057\u3066\u3082\u5927\u4e08\u592b\u3060\u3068\u3044\u3046\u5b89\u5fc3\u611f\u3092\u6301\u3066\u308b\u305f\u3081\u3001LTV\u304c\u4e0a\u304c\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/strong><\/p>\n

\u300cRecustomer\u300d\u3092\u5c0e\u5165\u3057\u3066\u3044\u308c\u3070\u3001\u8fd4\u54c1\u306e\u305f\u3081\u306e\u7169\u308f\u3057\u3044\u624b\u7d9a\u304d\u306f\u307b\u3068\u3093\u3069\u4e0d\u8981\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u30b7\u30e7\u30c3\u30d7\u9593\u3067\u306e\u76f4\u63a5\u306e\u3084\u308a\u53d6\u308a\u3082\u767a\u751f\u305b\u305a\u3001\u30b5\u30a4\u30c8\u306e\u30dc\u30bf\u30f3\u3072\u3068\u3064\u3067\u8fd4\u54c1\u304c\u627f\u8a8d\u3055\u308c\u3066\u3001\u96c6\u8377\u306b\u304d\u305f\u7269\u6d41\u696d\u8005\u306b\u5546\u54c1\u3092\u6e21\u3059\u3060\u3051\u3067\u8fd4\u54c1\u304c\u5b8c\u4e86\u3057\u307e\u3059\u3002\u8fd4\u54c1\u30d5\u30ed\u30fc\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u96e3\u3057\u304f\u306a\u3044\u306e\u3067\u3001\u3088\u3044\u5370\u8c61\u3092\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u5fc3\u7406\u9762\u3067\u3082\u52b9\u679c\u304c\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u6d77\u5916\u3067\u306f\u8fd4\u54c1\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u6cd5\u5f8b\u3067\u5b9a\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u6c17\u517c\u306d\u306a\u304f\u8fd4\u54c1\u3067\u304d\u307e\u3059\u304c\u3001\u65e5\u672c\u3067\u306f\u6cd5\u7684\u306a\u7e1b\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

EC\u4e8b\u696d\u8005\u3055\u3093\u306f\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u8fd4\u54c1\u3092\u53d7\u3051\u3066\u3044\u308b\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u82e5\u5e72\u306e\u7533\u3057\u8a33\u306a\u3055\u304c\u3042\u308a\u3001\u300c\u6b21\u56de\u307e\u305f\u3053\u3053\u3067\u8cb7\u304a\u3046\u300d\u3068\u3044\u3046\u5fc3\u7406\u304c\u50cd\u304d\u3084\u3059\u3044\u3093\u3067\u3059\u306d\u3002\u305d\u308c\u304c\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u30023\u30ab\u6708\u4ee5\u5185\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u898b\u308b\u3068\u3001\u8fd4\u54c1\u3057\u305f\u4eba\u304c40\uff05\u4ee5\u4e0a\u3060\u3063\u305f\u3068\u3044\u3046\u5b9f\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u8fd4\u54c1\u3057\u305f\u304f\u3066\u8cb7\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u672c\u5f53\u306b\u8cb7\u3044\u305f\u304f\u3066\u8cb7\u3063\u305f\u306e\u306b\u4eca\u56de\u306f\u5931\u6557\u3057\u305f\u3001\u3067\u3082\u307e\u305f\u8cb7\u304a\u3046\u3068\u3044\u3046\u6c17\u6301\u3061\u306e\u4eba\u304c\u591a\u3044\u306e\u3067\u96e2\u53cd\u3057\u306a\u3044\u3093\u3067\u3059\u3088\u306d\u3002\u305b\u3063\u304b\u304f\u597d\u304d\u306a\u30d6\u30e9\u30f3\u30c9\u306a\u306e\u306b\u8fd4\u54c1\u3067\u304d\u305a\u6b8b\u5ff5\u306a\u601d\u3044\u3092\u3057\u305f\u3068\u306a\u308c\u3070\u96e2\u53cd\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u304c\u3001\u8fd4\u54c1\u3092\u53d7\u3051\u308c\u3070\u6b8b\u5ff5\u306a\u601d\u3044\u3092\u3055\u305b\u308b\u3053\u3068\u306f\u306a\u3044\u306e\u3067\u3001\u7d50\u679c\u7684\u306bLTV\u304c\u4e0a\u304c\u3063\u3066\u3044\u304f\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n

\u4e00\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3068\u3001\u5b9f\u5e97\u8217\u3092\u6301\u3064EC\u3067\u306f\u4e21\u65b9\u3067\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3001\u3044\u308f\u3086\u308b\u30af\u30ed\u30b9\u30e6\u30fc\u30b9\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u7247\u65b9\u3057\u304b\u4f7f\u3063\u3066\u3044\u306a\u3044\u4eba\u3088\u308a\u3082\u4e21\u65b9\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u306e\u307b\u3046\u304c\u3001LTV\u304c3\uff5e5\u500d\u9ad8\u3044\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3093\u3067\u3059\u306d\u3002<\/strong><\/p>\n

\u306a\u306e\u3067\u3001\u5b9f\u5e97\u8217\u3057\u304b\u4f7f\u3063\u305f\u3053\u3068\u306e\u306a\u3044\u304a\u5ba2\u3055\u3093\u306b\u300c\u4eca\u306a\u3089\u8fd4\u54c1\u7121\u6599\u3067\u3059\u300d\u3068\u30e1\u30eb\u30de\u30ac\u3092\u6253\u3063\u3066\u3001\u30af\u30ed\u30b9\u30e6\u30fc\u30b9\u306b\u3064\u306a\u3052\u3066LTV\u3092\u4e0a\u3052\u308b\u3053\u3068\u3082\u53ef\u80fd\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u307b\u304b\u306b\u3082\u3001\u5148\u8ff0\u306e\u3068\u304a\u308a\u3001KPI\u306b\u5408\u308f\u305b\u3066\u591a\u69d8\u306a\u65bd\u7b56\u3092\u8003\u3048\u3089\u308c\u308b\u3068\u601d\u3046\u306e\u3067\u3001\u3044\u308d\u3044\u308d\u3068\u8a66\u3057\u3066\u307f\u3066\u3001\u81ea\u793e\u306b\u5408\u3046\u3084\u308a\u65b9\u3092\u898b\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\n \u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5177\u4f53\u7684\u306b\u5b9f\u65bd\u3057\u3066\u3044\u304d\u305f\u3044\u4eba\uff08EC\u4e8b\u696d\u8005\uff09\u306f\u3069\u3093\u306a\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/span>\n <\/p><\/p>\n

\u7279\u5225\u306a\u6e96\u5099\u306f\u8981\u308a\u307e\u305b\u3093\u3002\u5f37\u3044\u3066\u8a00\u3046\u306a\u3089\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3084\u308b\u3068\u6c7a\u3081\u305f\u3089\u899a\u609f\u3092\u6301\u3064\u3068\u304b\u3001\u7d4c\u55b6\u5c64\u306b\u300c\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3053\u3046\u3044\u3046\u6210\u679c\u304c\u4e0a\u304c\u308b\u3068\u3044\u3046\u4eee\u8aac\u304c\u3042\u308b\u306e\u3067\u3001\u4e00\u6642\u7684\u306b\u306f\u8fd4\u54c1\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u304c\u3084\u3063\u3066\u307f\u305f\u3044\u3067\u3059\u300d\u3068\u4f1d\u3048\u3066\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u3092\u53d6\u308b\u3053\u3068\u304c\u5fc5\u8981\u306a\u304f\u3089\u3044\u3067\u3001\u3059\u3050\u306b\u3067\u3082\u30b9\u30bf\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n

\u8cbb\u7528\u3092\u637b\u51fa\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u305f\u3068\u3048\u3070\u4e00\u65e6\u9001\u6599\u7121\u6599\u3092\u3084\u3081\u3066\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8a66\u3057\u3066\u307f\u308b\u3068\u3044\u3046\u624b\u3082\u3042\u308a\u307e\u3059\u3002\u5229\u76ca\u7387\u3084\u521d\u56de\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6bd4\u8f03\u3057\u305f\u3046\u3048\u3067\u3001\u3069\u3061\u3089\u3092\u7d99\u7d9a\u3055\u305b\u308b\u304b\u3092\u5224\u65ad\u3057\u3066\u3082\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\"\"<\/p>\n

EC\u306b\u304a\u3051\u308b\u7406\u60f3\u306e\u9867\u5ba2\u4f53\u9a13\u3068\u306f\uff1f<\/h2>\n

\n \u6700\u5f8c\u306b\u8fbb\u91ce\u3055\u3093\u304c\u8003\u3048\u308bEC\u306b\u304a\u3051\u308b\u7406\u60f3\u306e\u9867\u5ba2\u4f53\u9a13\u3068\u306f\u3069\u3046\u3044\u3046\u3082\u306e\u3060\u3068\u8003\u3048\u307e\u3059\u304b\uff1f<\/span>\n <\/p><\/p>\n

\u304b\u3064\u3066\u306f\u8cfc\u5165\u524d\u306e\u8cfc\u5165\u4f53\u9a13\u3060\u3051\u3092\u610f\u8b58\u3057\u3066\u3001\u3069\u3053\u3067\u30d6\u30e9\u30f3\u30c9\u63a5\u70b9\u3092\u6301\u3064\u304b\u3001\u3069\u3053\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u304b\u3092\u8003\u3048\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u30b5\u30a4\u30c8\u5185\u306b\u76db\u308a\u8fbc\u3093\u3067\u3001\u8cfc\u5165\u3055\u308c\u305f\u3089\u305d\u3053\u3067\u7d42\u308f\u308a\u3068\u3044\u3046\u65bd\u7b56\u304c\u591a\u304b\u3063\u305f\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u308c\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u666e\u53ca\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u3053\u305310\uff5e20\u5e74\u3067LTV\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u8cfc\u5165\u5f8c\u3082\u542b\u3081\u305f\u7b56\u3092\u8b1b\u3058\u306a\u3044\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u4f53\u9a13\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

EC\u304c\u6210\u9577\u3059\u308b\u3046\u3048\u3067\u306f\u8cfc\u5165\u3055\u308c\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u3055\u3093\u306e\u624b\u5143\u306b\u5546\u54c1\u304c\u5c4a\u304d\u4f7f\u3046\u3068\u3053\u308d\u307e\u3067\u3092\u60f3\u50cf\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u5927\u5207<\/strong>\u3067\u3059\u3002\u8cfc\u5165\u524d\u3060\u3051\u3067\u306a\u304f\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u8a2d\u8a08\u3059\u308b\u3046\u3048\u3067\u3082\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6709\u52b9\u306a\u624b\u6bb5\u306a\u306e\u3067\u3001\u305c\u3072\u300cRecustomer\u300d\u3092\u6d3b\u7528\u3057\u3066\u6210\u679c\u306b\u3064\u306a\u3052\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8fd4\u54c1\u3092\u6d3b\u7528\u3057\u3066\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3001LTV\u5411\u4e0a\u3084\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u3053\u3068\u304b\u3089\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u4eca\u56de\u306f\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8cfc\u5165\u4f53\u9a13\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cRecustomer\u300d\u306b\u3064\u3044\u3066\u3001Recustomer\u682a … <\/p>\n","protected":false},"author":32,"featured_media":96144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[499],"tags":[],"class_list":["post-96137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview"],"acf":[],"yoast_head":"\n\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3063\u3066\u306a\u306b\uff1f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u3092Recustomer\u8fbb\u91ce\u3055\u3093\u306b\u805e\u3044\u3066\u307f\u305f\u3002<\/title>\n<meta name=\"description\" content=\"\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8fd4\u54c1\u3092\u6d3b\u7528\u3057\u3066\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3001LTV\u5411\u4e0a\u3084\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u3053\u3068\u304b\u3089\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u8fd4\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8cfc\u5165\u4f53\u9a13\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cRecustomer\u300d\u306b\u3064\u3044\u3066\u3001Recustomer\u682a\u5f0f\u4f1a\u793e\u306e\u8fbb\u91ce\u3055\u3093\u306b\u8a73\u3057\u304f\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3057\u305f\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop-pro.jp\/yomyom-colorme\/96137\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta 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